About Clients Markets Stack Work Contact
Mira Zhanatkanova
Brand Strategy & Growth Lead
MI RA
Scaling premium brands across
North America, Europe & Central Asia
Marketing · Branding · Sales · Operations
10+
Years
4
Markets
15
Brands
01 — The Person
Mira Zhanatkanova
01

Hi,
I'm Mira.

LVMH-trained. Central Asian. I build and scale brands across four continents — from luxury houses in Paris to CPG innovation in North America.

I operate at the intersection of brand, growth, and operations — because creative without performance is decoration. From directing Guerlain's market strategy across 70 stores, to managing cross-functional product launches at Nature's Path, to co-founding my own ventures — I own the full picture: strategy, execution, team leadership, and the numbers that follow.

Brand Strategy Creative Direction LVMH Alumna Central Asian Performance Marketing Co-founder × 2 MBA · UCW Vancouver
Connect on LinkedIn →

Trusted
By

luxury · fmcg · cpg · retail · tech
LVMH
Luxury Conglomerate
Guerlain
Maison · Fragrance
Kenzo
Maison · Fashion
Acqua di Parma
Maison · Fragrance
Loewe
Maison · Leather Goods
Nature's Path
CPG · Brand Project Manager
Danone
FMCG · Global
Lamoda
E-commerce · CPG
Boszhan
Brand · Retail
Bootleggers
Brand · Hospitality
Redrra
Brand · Consulting
Nolon Cleaning
Remote · Consulting
CARetail
Marketplace · Sales
Lite.ala
Accessories · Co-founder
Snaggos
Platform · Co-founder
// 03 — Reach

Managing Projects
Across Markets

MIRA
I DON'T JUSTBUILD
BRANDS.
I BUILDGROWTH
SYSTEMS
Selected Impact
+107%
Reach & Impressions
Bootleggers Cocktail, Vancouver — rebuilt social presence from scratch. Meta ROI optimised by 30%. 50% of ticket sales reached 1 week before events. NYE at Vancouver Museum: 900 guests, 300 VIPs, CBC coverage.
+25%
YOY Business Growth
As Brand Director at Guerlain Kazakhstan — grew to top 3 luxury brand in market. Managed 70 stores, team of 35, $1M annual digital budget. Sales, operating profit and budget all up 25% YOY.
+40%
Brand Performance Growth
As Brand Manager for Kenzo & Acqua di Parma — 40% YOY increase. Propelled AdP to #2 in niche segment. Produced Kenzo's first locally-approved paid-media campaign — recognised as LVMH Best Practice.
34%
Email Open Rate
Industry average ~21%. Achieved 34% open rate and 3% click rate at Bootleggers through creative segmentation. Initialised loyalty programme and partnership-driven special services.
+50%
Sales via Meta Ads
At JSC Food.kz — 50% sales growth in Q1 through strategic Meta ads. Expanded via online marketplace launch. 40% additional uplift within 6 months through trade activations.
2×
LVMH Best Practice Awards
Best Practice for first paid-media campaign — Kenzo Perfumes, 2022. Best Practice for trade marketing activation — Guerlain, 2021. Two consecutive years, two different brands.
CPG
Cross-functional Project Lead
Currently at Nature's Path Foods — leading cross-functional brand projects across new product launches, packaging updates, SKU transitions, and commercialization pipelines.

Click any card for context · More results available on request

My Stack

Every tool is intentional.
Every platform is a weapon.

Creating
With
Brands
MIRA

Let's build something the world remembers.
And something your P&L reflects.

Open to brand strategy, creative direction, and consulting engagements across global markets. Based in Vancouver — working everywhere. Central Asian by heart.

Send a message →
Email
hello@miraedit.com
Website
miraedit.com
LinkedIn
linkedin.com/in/zhanatkanova
Instagram
@zhanatkanova
Based
Vancouver, BC · Remote